Pravi: Helping Charities Find New Donors with AI
Guest post by Robyn Greaves Founder of Pravi
Bringing Advanced AI to the Charity Sector
Big companies are investing millions into building AI tools that increase their revenue and efficiency. But what about charities? As demand for charitable services rises and funding declines, many organisations are struggling to find new supporters.
At Pravi, we believe every charity - no matter its size - should have access to cutting-edge AI technology that helps them reach the right donors, raise more funds, and amplify their impact.
The Challenge: Finding Passionate Supporters
Charities play a vital role in addressing global challenges, yet many struggle to secure unrestricted income from engaged, long-term donors. Traditional donor acquisition methods are time-consuming and expensive - especially for small and medium-sized organisations with limited resources.
That’s where Pravi comes in.
How Pravi is Changing the Game
Pravi is a new AI-driven platform designed to help charities of any size find and convert new donors. By analysing the characteristics of millions of givers, Pravi predicts:
Who is most likely to give to your cause
Where to reach them online
How to create content that will capture their attention and turn them into committed supporters
Unlike the complex AI tools built for big charities, Pravi is user-friendly and requires no technical expertise, making it accessible to organisations of any size.
Why Pravi Was Created
Pravi’s Co-Founder, Robyn Greaves, worked in the nonprofit sector before launching her own business, teaching others how to use AI in practical ways. She saw firsthand that the majority of charities were at risk of being left behind in the AI revolution.
After speaking with fundraisers, Robyn saw that what charities need most is unrestricted income from donors who truly care. In 2024, she and her Co-Founder, Jeremy, secured a £350,000 Innovate UK Smart Grant to develop Pravi, which is now being tested with UK-based charities.
How Charities Can Get Involved
Pravi is currently seeking UK-based charities interested in testing the platform. If your organisation wants to find new donors and increase impact, now is the time to get involved.
Learn more at: https://pravi.ai
Connect with Robyn on LinkedIn
By making AI work for all charities - not just the big players - Pravi is giving every nonprofit the tools to find more donors and grow their impact.
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