Sentinel LED Vehicle Lighting

WebsiteCase study

May 6

Website Design for Vehicle Lighting Company

Client Overview

Client: Sentinel LED Vehicle Lighting
Project Scope: Design and Develop a Standalone Website for the Sentinel Product Range

Project Objectives

Design a User-Friendly Website: Create a website that is simple, easy to navigate, and user-friendly.
Mobile Responsiveness: Ensure the website is accessible and functional across various devices, with a particular focus on mobile responsiveness.
Intuitive Product Browsing: Implement a smart product browsing feature for an enhanced user experience.
Rich Media Integration: Include video content to showcase products effectively and a resource library for additional information.
Admin Tools for Customer Control: Provide robust administrative tools for seamless product updates and email marketing.

preview of the website design for Sentinel led vehicle lighting by the square genius

Design and Development Approach

User-Centric Design

The design process focused on creating a clean and intuitive interface, prioritising user experience. The website architecture was organised to allow users to effortlessly browse through the Sentinel product range.

Mobile Responsiveness

Recognising the importance of mobile users, the website was designed with a mobile-first approach. The responsive design ensures a consistent and optimal experience across devices, enhancing accessibility for a broader audience.

website design for Sentinel vehicle lighting by the square genius

Smart Product Browsing

A sophisticated product browsing system was implemented, allowing users to filter and search for products based on various criteria. This feature enhances the overall user experience, making it easier for customers to find the exact lighting solutions they need.

squarespace website design for vehicle company by the square genius

Custom CSS Code Enhancements

In addition to the design, the Sentinel LED Vehicle Lighting website benefited from carefully crafted custom CSS code. Noteworthy enhancements include a seamlessly integrated header search bar, allowing users to effortlessly explore the product range and website content. The implementation of custom CSS also extended to the product order form and positioning, ensuring a streamlined and intuitive ordering process.

These bespoke stylistic touches not only contribute to a more polished aesthetic but also play a crucial role in enhancing the overall functionality of the website. The meticulous attention to detail in the custom CSS code reflects my commitment to providing a tailored and user-centric web experience.

using css code on a squarespace website design

Rich Media Integration

The inclusion of video content serves as a dynamic tool for showcasing the Sentinel LED Vehicle Lighting products. Additionally, a resource library was integrated to provide users with in-depth information and resources related to the products.

Admin Tools for Customer Control

To empower the client with autonomy and control, a full tutorial was provided on use of Squarespace’s admin panel. These tools enable the client to effortlessly update the site pages as well as a product information and execute email marketing campaigns directly from the website's admin panel.

On-Page SEO

Part of this project involved on-page SEO optimisations for the primary landing pages of the main website. This methodical SEO strategy aimed to elevate the website's search engine rankings and amplify its presence in search results.

preview of website design for vehicle lighting company by the square genius

Results and Impact

Enhanced User Experience: The user-centric design and intuitive navigation have contributed to a significant improvement in overall user experience.
Increased Accessibility: The mobile responsiveness of the website has expanded the reach, catering to users across various devices.
Efficient Product Discovery: The smart product browse option has streamlined the product discovery process, helping customers find the right lighting solutions quickly.
Engaging Multimedia: The integration of video content has added a dynamic element to product presentation, capturing and retaining user interest.
Client Empowerment: The admin tools have empowered the client to independently manage and update product information, as well as execute targeted email marketing campaigns.

sentinel led vehicle lighting website designed by the Square Genius

Customer Testimonial…

Charmain Jones - Marketing Manager at Peterson Europe & Sentinel LED Vehicle Lighting

“I had the pleasure of working with Toni again to create a new website for one of our brands, and once again she has done a brilliant job for us. Toni is a true professional who goes above and beyond. She's incredibly easy to work with, friendly and always willing to help. Toni's expertise shines through as she patiently answers questions and offers valuable advice. When it comes to website development, Toni has been our go-to choice, and we couldn't be happier with the results. I highly recommend her”

- Charmain Jones

Conclusion

The redesign of the Sentinel LED Vehicle Lighting website has successfully met the client's objectives of simplicity, user-friendliness, and functionality. The incorporation of mobile responsiveness, video content, a resource library, and robust admin tools has not only enhanced the user experience but also provided the client with the tools needed for effective self-management and marketing.

Launch The Website